Experiences

StockX pop-up store design and build in Detroit for the 2024 NFL Draft was inspired by the convergence of StockX brand codes and the power of industrialism in the company’s home town. A continuation of the mirrored grail vault installation we designed for Paris Men’s Fashion Week 2023, the activation featured unique access to exclusive products, bespoke exhibition branding and sneakers, streetwear, and collectables.

To celebrate the launch of Victoria Beckham’s new fragrance, 21:50 Rêverie, Cooperative Activity designed an immersive installation on New York City’s iconic High Line. The temporary activation was crafted to captivate both existing fans and new consumers, creating buzz and excitement through interactive, multi-sensory experiences. By blending digital and physical elements, the installation not only heightens awareness but also reinforces the brand equity of Victoria Beckham, showcasing her house’s commitment to innovation and elegance.