Experiences

Embracing the aspirations of the brand to expand from swimwear into fashion, we developed an elevated identity, positioning, and brand campaign that garnered global attention. Guiding this expansion into a more fashion-forward space, we introduced handmade accessories, bold and elegant packaging and collateral design, as well as the creation of the flagship store in New York’s Soho neighborhood, and a pop-up at Selfridge’s in London. An elevation of all consumer touchpoints led to the realization of Marysia as a symbol of modern luxury.

Our Hyaluronic Acid Ceramide Capsules launch campaign was driven by visceral and sensorial storytelling that brought familiar benefits to life in a fresh way. As a creative partner to Elizabeth Arden, we work closely and collaboratively to connect strategy, writing and design into a holistic and unified visual language.

Embarking on a complete brand overhaul for this iconic winery, our new positioning and storytelling uncovered compelling ways to connect heritage with the future. Our exploration was a deep and authentic immersion into the vision, terroir and spirit of Robert Mondavi, yielding creative and strategic insights with the power to take the brand forward.

Pop-up store design and build for StockX and Highsnobiety in Paris for Men’s Fashion Week 2023. Inspired by the reflection of the Parisian cultural landscape. Featuring a mirrored grail vault with unique access to exclusive products, bespoke exhibition branding and shoppable sneakers, streetwear collectables and bags.

Reimagining heritage through a modern lens, we developed an emotional and future-proof strategic positioning centered around the concept of ‘a deeper journey.’ This led to the creation of a wide array of sensorial touchpoints, from in-room collateral to the rebranding of the international VIP club. Infused with bespoke touchpoints like a hand-drawn typeface inspired by the founder’s own, and considered language and design that reflects elements from InterContinental’s story, we illuminated a deeper journey for consumers and elevated the credentials of the world’s largest luxury hotel and resort line.

Evolving the brand positioning of the FIFA World Cup Trophy, the brand’s most iconic and valuable asset. Developing new usage guidelines to deepen brand equity and enhance the Trophy’s accessibility and cultural relevance while maintaining elevation and desirability.

Pop-up store design in London for Rose Inc, Rosie Huntington-Whiteley’s new beauty brand. Inviting consumers to immerse themselves in a world of modern beauty and authentic self-expression. A multi-sensory experience with an influential roster of individuals and creators fostering dialogue about what beauty means to each of us today while building connection and loyalty.

Guiding the global store and spa design of all consumer journey touch points across flagship, shop-in-shop, and beauty counters in Asia and the rest of the world. As a creative partner, our work fuses strategy, storytelling and design. Project currently in construction in various locations in Asia.

StockX pop-up store design and build in Detroit for the 2024 NFL Draft was inspired by the convergence of StockX brand codes and the power of industrialism in the company’s home town. A continuation of the mirrored grail vault installation we designed for Paris Men’s Fashion Week 2023, the activation featured unique access to exclusive products, bespoke exhibition branding and sneakers, streetwear, and collectables.

To celebrate the launch of Victoria Beckham’s new fragrance, 21:50 Rêverie, Cooperative Activity designed an immersive installation on New York City’s iconic High Line. The temporary activation was crafted to captivate both existing fans and new consumers, creating buzz and excitement through interactive, multi-sensory experiences. By blending digital and physical elements, the installation not only heightens awareness but also reinforces the brand equity of Victoria Beckham, showcasing her house’s commitment to innovation and elegance.