Strategy
Irene Neuwirth
Brand Renovation
Guiding this esteemed jewelry brand into the digital era with the same energy and spirit as its flagship retail environment, we mixed mediums and artforms to translate Irene’s world into a playful, luxurious digital and physical realm.
Elizabeth Arden
Store Design
Guiding the global store and spa design of all consumer journey touch points across flagship, shop-in-shop, and beauty counters in Asia and the rest of the world. As a creative partner, our work fuses strategy, storytelling and design. Project currently in construction in various locations in Asia.
STOCKX
Store Design, Detroit
StockX pop-up store design and build in Detroit for the 2024 NFL Draft was inspired by the convergence of StockX brand codes and the power of industrialism in the company’s home town. A continuation of the mirrored grail vault installation we designed for Paris Men’s Fashion Week 2023, the activation featured unique access to exclusive products, bespoke exhibition branding and sneakers, streetwear, and collectables.
Victoria Beckham
Installation Design
To celebrate the launch of Victoria Beckham’s new fragrance, 21:50 Rêverie, Cooperative Activity designed an immersive installation on New York City’s iconic High Line. The temporary activation was crafted to captivate both existing fans and new consumers, creating buzz and excitement through interactive, multi-sensory experiences. By blending digital and physical elements, the installation not only heightens awareness but also reinforces the brand equity of Victoria Beckham, showcasing her house’s commitment to innovation and elegance.