Production

Marysia

Store Design

Embracing the aspirations of the brand to expand from swimwear into fashion, we developed an elevated identity, positioning, and brand campaign that garnered global attention. Guiding this expansion into a more fashion-forward space, we introduced handmade accessories, bold and elegant packaging and collateral design, as well as the creation of the flagship store in New York’s Soho neighborhood, and a pop-up at Selfridge’s in London. An elevation of all consumer touchpoints led to the realization of Marysia as a symbol of modern luxury.

VINCE

Campaign

Clarifying voice and identity in a move toward more digital and experiential touchpoints, we celebrated their original sense of place by honoring the story of California and quality of materials.

STOCKX

Store Design, Paris

Pop-up store design and build for StockX and Highsnobiety in Paris for Men’s Fashion Week 2023. Inspired by the reflection of the Parisian cultural landscape. Featuring a mirrored grail vault with unique access to exclusive products, bespoke exhibition branding and shoppable sneakers, streetwear collectables and bags.

ROSE INC

Store Design

Pop-up store design in London for Rose Inc, Rosie Huntington-Whiteley’s new beauty brand. Inviting consumers to immerse themselves in a world of modern beauty and authentic self-expression. A multi-sensory experience with an influential roster of individuals and creators fostering dialogue about what beauty means to each of us today while building connection and loyalty.

STOCKX

Store Design, Detroit

StockX pop-up store design and build in Detroit for the 2024 NFL Draft was inspired by the convergence of StockX brand codes and the power of industrialism in the company’s home town. A continuation of the mirrored grail vault installation we designed for Paris Men’s Fashion Week 2023, the activation featured unique access to exclusive products, bespoke exhibition branding and sneakers, streetwear, and collectables.

Victoria Beckham

Installation Design

To celebrate the launch of Victoria Beckham’s new fragrance, 21:50 Rêverie, Cooperative Activity designed an immersive installation on New York City’s iconic High Line. The temporary activation was crafted to captivate both existing fans and new consumers, creating buzz and excitement through interactive, multi-sensory experiences. By blending digital and physical elements, the installation not only heightens awareness but also reinforces the brand equity of Victoria Beckham, showcasing her house’s commitment to innovation and elegance.