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Trophy Positioning

Evolving the brand positioning of the FIFA World Cup Trophy, the brand’s most iconic and valuable asset. Developing new usage guidelines to deepen brand equity and enhance the Trophy’s accessibility and cultural relevance while maintaining elevation and desirability.


Store Design

Pop-up store design in London for Rose Inc, Rosie Huntington-Whiteley’s new beauty brand. Inviting consumers to immerse themselves in a world of modern beauty and authentic self-expression. A multi-sensory experience with an influential roster of individuals and creators fostering dialogue about what beauty means to each of us today while building connection and loyalty.

Irene Neuwirth

Brand Renovation

Guiding this esteemed jewelry brand into the digital era with the same energy and spirit as its flagship retail environment, we mixed mediums and artforms to translate Irene’s world into a playful, luxurious digital and physical realm.

Elizabeth Arden

Store Design

Guiding the global store and spa design of all consumer journey touch points across flagship, shop-in-shop, and beauty counters in Asia and the rest of the world. As a creative partner, our work fuses strategy, storytelling and design. Project currently in construction in various locations in Asia.


Store Design

StockX pop-up store design and build in Detroit for the 2024 NFL Draft was inspired by the convergence of StockX brand codes and the power of industrialism in the company’s home town. A continuation of the mirrored grail vault installation we designed for Paris Men’s Fashion Week 2023, the activation featured unique access to exclusive products, bespoke exhibition branding and sneakers, streetwear, and collectables.