Storytelling

Guiding this esteemed jewelry brand into the digital era with the same energy and spirit as its flagship retail environment, we mixed mediums and artforms to translate Irene’s world into a playful, luxurious digital and physical realm.

Guiding the global store and spa design of all consumer journey touch points across flagship, shop-in-shop, and beauty counters in Asia and the rest of the world. As a creative partner, our work fuses strategy, storytelling and design. Project currently in construction in various locations in Asia.

For over two decades, StriVectin has led the skincare industry with clinically proven, award-winning formulations. As competition grew and similar claims crowded the market, the brand recognized the need to refine its positioning and reassert its leadership. Over an eight-month collaboration, Cooperative Activity partnered with StriVectin to evolve its foundational principles, visual identity, and storytelling. Together, the teams revitalized the brand through a cohesive positioning and creative strategy encompassing content, packaging, campaigns, product naming, digital, social, and in-store experiences.