Store Build Management
Embracing the aspirations of the brand to expand from swimwear into fashion, we developed an elevated identity, positioning, and brand campaign that garnered global attention. Guiding this expansion into a more fashion-forward space, we introduced handmade accessories, bold and elegant packaging and collateral design, as well as the creation of the flagship store in New York’s Soho neighborhood, and a pop-up at Selfridge’s in London. An elevation of all consumer touchpoints led to the realization of Marysia as a symbol of modern luxury.
Pop-up store design in London for Rose Inc, Rosie Huntington-Whiteley’s new beauty brand. Inviting consumers to immerse themselves in a world of modern beauty and authentic self-expression. A multi-sensory experience with an influential roster of individuals and creators fostering dialogue about what beauty means to each of us today while building connection and loyalty.
Pop-up store design and build for StockX and Highsnobiety in Paris for Men’s Fashion Week 2023. Inspired by the reflection of the Parisian cultural landscape. Featuring a mirrored grail vault with unique access to exclusive products, bespoke exhibition branding and shoppable sneakers, streetwear collectables and bags.