Packaging

Reimagining heritage through a modern lens, we developed an emotional and future-proof strategic positioning centered around the concept of ‘a deeper journey.’ This led to the creation of a wide array of sensorial touchpoints, from in-room collateral to the rebranding of the international VIP club. Infused with bespoke touchpoints like a hand-drawn typeface inspired by the founder’s own, and considered language and design that reflects elements from InterContinental’s story, we illuminated a deeper journey for consumers and elevated the credentials of the world’s largest luxury hotel and resort line.

Guiding this esteemed jewelry brand into the digital era with the same energy and spirit as its flagship retail environment, we mixed mediums and artforms to translate Irene’s world into a playful, luxurious digital and physical realm.

For over two decades, StriVectin has led the skincare industry with clinically proven, award-winning formulations. As competition grew and similar claims crowded the market, the brand recognized the need to refine its positioning and reassert its leadership. Over an eight-month collaboration, Cooperative Activity partnered with StriVectin to evolve its foundational principles, visual identity, and storytelling. Together, the teams revitalized the brand through a cohesive positioning and creative strategy encompassing content, packaging, campaigns, product naming, digital, social, and in-store experiences.