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Embracing the aspirations of the brand to expand from swimwear into fashion, we developed an elevated identity, positioning, and brand campaign that garnered global attention. Guiding this expansion into a more fashion-forward space, we introduced handmade accessories, bold and elegant packaging and collateral design, as well as the creation of the flagship store in New York’s Soho neighborhood, and a pop-up at Selfridge’s in London. An elevation of all consumer touchpoints led to the realization of Marysia as a symbol of modern luxury.

Our Hyaluronic Acid Ceramide Capsules launch campaign was driven by visceral and sensorial storytelling that brought familiar benefits to life in a fresh way. As a creative partner to Elizabeth Arden, we work closely and collaboratively to connect strategy, writing and design into a holistic and unified visual language.

The challenge of relaunching a signature product line led us to a rewarding collaboration with illustrator, Lisk Feng. Together, we created a 360 campaign that tells a multi-dimensional story of travel destinations across the Asia-Pacific region, leveraging the brand’s tagline of ‘Never Stop Discovering’ and giving it a personal focus that speaks to our time.

Embarking on a complete brand overhaul for this iconic winery, our new positioning and storytelling uncovered compelling ways to connect heritage with the future. Our exploration was a deep and authentic immersion into the vision, terroir and spirit of Robert Mondavi, yielding creative and strategic insights with the power to take the brand forward.

New campaign for Elizabeth Arden’s White Tea Eau de Parfum. Elevating and modernizing the communication and brand story of the White Tea Fragrances portfolio. An invitation for the mind and body to feel more free, connected and whole.

Balancing heritage with a modern point of view, our work with this pioneering American whiskey brand was focused on reinvigorating its voice and visual identity. This culminated with positioning that informed a new tagline, still-life campaign and limited-release label design in collaboration with artist Ed Mell.

Strategy, identity and website design for Great Bowery. Uniting the leading agencies in the fashion and luxury image-making industry. We also helped redefine brand positioning for Streeters, CLM, MAP and B&A.

Flagship store build management for Thom Browne in Miami by Komal Kehar.

Clarifying voice and identity in a move toward more digital and experiential touchpoints, we celebrated their original sense of place by honoring the story of California and quality of materials.