ryancoop

Embracing the aspirations of the brand to expand from swimwear into fashion, we developed an elevated identity, positioning, and brand campaign that garnered global attention. Guiding this expansion into a more fashion-forward space, we introduced handmade accessories, bold and elegant packaging and collateral design, as well as the creation of the flagship store in New York’s Soho neighborhood, and a pop-up at Selfridge’s in London. An elevation of all consumer touchpoints led to the realization of Marysia as a symbol of modern luxury.

New campaign for Elizabeth Arden’s White Tea Eau de Parfum. Elevating and modernizing the communication and brand story of the White Tea Fragrances portfolio. An invitation for the mind and body to feel more free, connected and whole.