For over two decades, StriVectin has led the skincare industry with clinically proven, award-winning formulations. As competition grew and similar claims crowded the market, the brand recognized the need to refine its positioning and reassert its leadership. Over an eight-month collaboration, Cooperative Activity partnered with StriVectin to evolve its foundational principles, visual identity, and storytelling. Together, the teams revitalized the brand through a cohesive positioning and creative strategy encompassing content, packaging, campaigns, product naming, digital, social, and in-store experiences.